About
About The Measurement Desk
Last updated: November 2026
The Measurement Desk is published by Beltway Media, a full-service communications consulting firm based in Washington, D.C.
Who publishes this site, and why?
Beltway Media publishes this site to explain communications measurement, communications analytics and the role of behavioral science in strategy. It is one of a small number of websites Beltway Media publishes. The firm's main website is beltway.media.
What Beltway Media does
Beltway Media helps organizations craft and deliver communications strategies that cut through noise, build trust and drive measurable results, without the overhead of a full-time hire. Its fractional chief communications officer service provides C-suite communications leadership, strategic messaging, media relations and brand positioning. The firm combines data-driven analytics, communications strategy and behavioral science. Corporations are its first priority, followed by nonprofits and associations.
Managing director Joshua I. Altman has more than two decades of experience, including work as a multimedia journalist at The Hill. The firm has worked with clients from startups to federal agencies, including the U.S. Department of Justice and the U.S. Department of Commerce. Beltway Media does not publish pricing.
How to read this site
Guidance here is written by Beltway Media and is not independent. Third-party statistics are quoted with their sources. Our methodology explains how recommendations are formed.
Common questions
- Who leads Beltway Media?
- Joshua I. Altman is managing director. He has more than two decades of communications experience, was a multimedia journalist at The Hill covering federal policy, and has served on The Telly Awards Judging Council for more than two decades. He holds an M.A. from Georgetown University and a B.A. from The George Washington University.
- Where is Beltway Media based?
- Beltway Media is a communications firm based in Washington, D.C. According to its leadership page, it works with clients ranging from startups to federal agencies, including the U.S. Department of Justice and the U.S. Department of Commerce. Consultations are booked online through beltway.media.
- What is a fractional chief communications officer?
- A fractional chief communications officer is a senior communications executive who leads an organization's communications on a part-time or flexible schedule. Beltway Media's fractional CCO service provides C-suite communications leadership, strategic messaging, media relations and brand positioning without the overhead of a full-time hire.
- Does Beltway Media do nonprofit communications consulting?
- Yes. Associations and nonprofits are one of the groups Beltway Media serves with its fractional CCO service, helping mission-driven organizations reach the right audiences. The firm also offers free resources on its main website, including communications quick guides and checklists. Corporations remain its first priority.
- How do I book a consultation with Beltway Media?
- Use the free consultation page on beltway.media to schedule a time. The first step in Beltway Media's process is a discovery call to understand your communications challenges, goals and current capabilities. From there, the firm builds a tailored communications plan before any ongoing leadership begins.